Marketing Spin from Hamilton City Council and Telecom.

Telecom recently sent me a letter. It tells me how good they are for doubling my broadband usage from 20GB to 40GB. They are also putting the price up by $5. Thanks Telecom, you are really nice guys, except for the fact we don’t use 20GB and there is a new plan for 20GB that is $10 less per month.

I feel cheated.

Hamilton City Council sent me a letter telling me the valuation they use for rates are changing. They show me my rates now, and then show me my new rates, with water and rubbish separated. At first glance it looks like a saving, until I read the fine print of the existing rates. They include water and rubbish, so when I add the three up I am worse off.

I feel deceived.

My issue is not so much with the changes, but more importantly it’s with the way it’s communicated.  Why the ‘spin’? Why try to deceive us? Why not be honest?

Telecom really aren’t increasing my broadband because I need it, they are doing it to generate extra revenue. HCC are just playing politics.

Neither wants a relationship with me and therefore I don’t deserve authenticity. If they upset a few people along the way. They don’t care.

A small business like mine can’t behave this way of course. We would lose our customers, and our customers pay our wages.

But, it is a reminder nonetheless to make sure all of our marketing is authentic, and honest, and ultimately treats people, the way we want to be treated.