Training
In 2004, Starbucks spent more money on training and recruitment than on advertising. It understood that customer experience and positive word of mouth would do more for the brand than lots of ads.
- Simon Young (Idealog Jan/Feb 08)
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In 2004, Starbucks spent more money on training and recruitment than on advertising. It understood that customer experience and positive word of mouth would do more for the brand than lots of ads.
- Simon Young (Idealog Jan/Feb 08)
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