What do Vision and Mission really mean?

Vision, Mission, and Strategy. Typing these three terms independently in to google returns over 1.5 billion hits. Even as a group of words over 20 million hits are listed. Little surprise that the observations of what these words represent is as varied as opinions on life itself.

Most experts say you must have Vision and Mission statements. If your people don't know where they are heading they will get lost. It's difficult to disagree, unless you have read vision and mission statements for companies and then talked to the people on the ground to see what really happens.

So I thought, just to add to the confusion, I would give my inference on Vision and Mission, to which I am sure many people will disagree.

FIRSTLY - Whatever you do it must be relevant!

Vision - Is timeless, it is what you want to be, and what you are. For agóge it drives what we want to be in 10, 50, 100 years time. "We will live people matter..." is a philosophy rather than a goal.

Mission - Is timebound and specific. It is what you want to do and achieve now. Mission is a fighting term in my mind, this is where we are taking the battle. It is a broad goal that changes as the business grows and adapts.

Strategy - Is the translation of the Mission into specific actions and goals. It is the determining of what you will do when and how to fulfill your Mission and Vision.

So why do I put all this down in this post? Well because this week is a focus week for me, a week in which I base myself away from the office to read, think, reflect and review how things are going. Not just work, but people, and me. As I have engaged the brain this week, I am really happy with our Vision and Values, but I think our Mission and Strategy is very much lacking.

Is the agóge mission clear and the strategy compelling? I think not.